YMCA San Francisco

Designing 14 branches under one one site

UC Riverside Library Responsive Design
Branch landing page design. YMCA SF has 14 branch sites.

Branch landing page design. YMCA SF has 14 branch sites.

The class schedule can be filtered by branch, interest and date. Members can use any branch location. 

The class schedule can be filtered by branch, interest and date. Members can use any branch location. 

Designs are mobile friendly.

Designs are mobile friendly.

Programs can be filtered by branch, age, most popular, and time of year.

Programs can be filtered by branch, age, most popular, and time of year.

Initiatives tell the stories of how the YMCA is improving communities.

Initiatives tell the stories of how the YMCA is improving communities.

The Locations page shows visitors which pages have pools and childcare. It also shows all affiliate locations. 

The Locations page shows visitors which pages have pools and childcare. It also shows all affiliate locations. 

This basic page design features prominent imagery to help tell the YMCA story. 

This basic page design features prominent imagery to help tell the YMCA story. 

 

Results

  • 516% increase in online joins
  • 110% increase in page views
  • 30% increase in unique visitors

The Y has a new site that's easier to use, and supports its new business model. The new site tells the YMCA story through imagery, blogs, and initiatives.

Highlights

  • Designed a branch microsite solution with flexible content and navigation
  • Created a way to display content that spanned across multiple branches
  • Wrote and designed training materials to support less technical content authors
  • Provided content strategy for blog and trained internal team 
  • Extended the YMCA brand to work with responsive design

Services

  • Strategy
  • Creative direction
  • Content strategy
  • Information architecture
  • User experience design
  • Responsive design
  • Digital Brand Extension
  • Training

This work was done at Chapter Three input from my design team and in collaboration with Claire DeLeon from YMCA SF.


"Nica’s expertise in strategy is evident from her fantastic results; her leadership on the Y of SF website build made the change project fun, efficient and very effective. I am sure that to work with Nica is to learn from her, because her talent in both creative direction and business strategy is unique and awe-inspiring. 
What I appreciated most about Nica’s approach, aside from the joy it was to work with her, is that she balanced practical and attainable with inspiration and dreams; her influence inspired ongoing learning and higher standards of quality in our teams. Working with Nica was truly a gift; she was supportive beyond my expectations throughout the very successful project."
–Claire DeLeon, MPH /Director of Marketing and Communications

 

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